Business software for the trades

Attract and retain more customers with Lever’s all-in-one agentic platform

Lever runs your ads, qualifies every lead, keeps your crew on schedule and brings customers back. It’s all one app, so every job you finish makes your next campaign smarter.

Launching soon. We’ll only email you about early access.

No sign-up: click around a demo company’s whole day.

How it works

Lever’s got you covered from end to end.

Follow one customer through a whole year with Huff Puff Home Services, from a late-night ad to a customer for life. Every step runs on Lever.

WolfOwns Huff Puff Home Services. Gave up huffing and puffing for HVAC.
Mr. PigLives at 3 Brick Row. His furnace is about to quit.
  1. 1Agentic marketing

    Mr. Pig finds Huff Puff in his feed.

    Lever writes, launches and tunes Wolf’s Google and Meta ads, so more of the right homeowners see them for less. No agency required.

    • Google
    • Google Maps
    • Meta
    • Facebook
    • Instagram
    • OpenAI
  2. 2Speed to lead

    2:03 a.m. Lever answers anyway.

    Mr. Pig’s furnace quits in the night. Lever texts back in seconds, asks the right questions and books him for 9 a.m. while Wolf sleeps.

    SMS agent · Online booking · Schedule

  3. 3Field service

    Wolf shows up knowing everything.

    The customer, the house, the furnace’s history and the price book ride along with the job, so the visit is quick and right the first time.

    Customers · Dispatch · Price book · Estimates

  4. 4Money and reviews

    Paid on the spot. Five stars by lunch.

    Mr. Pig approves the estimate on Wolf’s phone and pays right there. Lever asks for the review while he’s happy, and the commission lands in payroll.

    Invoices · Payments · Reviews · Performance pay

  5. 5Memberships and campaigns

    A customer for life, on autopilot.

    Mr. Pig joins the Comfort Club. Lever books his spring and fall check-ins, sends the reminders and keeps in touch by text and email.

    Memberships · Reminders · SMS and email campaigns

  6. 6The loop

    Every job makes the next campaign smarter.

    The revenue, profit and membership from Mr. Pig’s job flow back to the ads that found him. Lever moves budget to what brings profitable work, and Wolf approves with a tap.

    Closed-loop attribution · The weekly next move

An illustrative story. The wolf, the pig and the figures are made up; the software is real.

The product

One system, not five apps.

Most shops run their CRM in one app, performance pay in a spreadsheet, and marketing through an agency that can’t say what worked. Lever keeps it all on one record, so every part knows what the others did.

Product preview. Names and figures are illustrative.

Agentic marketing and online presence

More calls, without a marketing agency.

Lever runs your ads, website, reviews and listings, and learns from the jobs they bring in. Because the jobs are here too, it can tell which campaigns made money, not just which ones got clicks.

Ads on autopilot

Set your budget and Lever does the rest.

Lever picks the work worth winning, finds the Google searches that bring it in your area, and writes and launches your ads when you press Start. Every week it moves money toward what books jobs and away from what doesn’t. It asks you before it spends more, tries a new offer or advertises somewhere new.

A website that wins the call

Designs made for the trades, fast on any phone, with your services, areas and reviews. Update it yourself in minutes, or let us.

More five-star reviews

Ask every happy customer the moment a job is paid, reply in your voice, and keep your Google profile current.

Found in search and AI answers

Technical SEO handled for you, plus a plain view of where you rank and when AI assistants mention you.

Field service

From the first call to a paid invoice.

Simple enough to run on day one, with the properties, price book and memberships a growing shop needs underneath.

Schedule and dispatch

Drag jobs onto each tech's day, catch double-bookings before they happen, and send techs their route on their phone.

Estimates that close

Good, better and best options from your price book, side by side. The customer picks one and signs, and the job is created.

Get paid on the spot

Invoice from the job, take a card on site or send a link. Every payment flows straight into payroll and reporting.

Payroll

Performance pay, straight from the job.

The jobs already live in Lever, so commissions calculate themselves. They're right the first time, and each tech can see how their own pay was worked out.

Flexible commission rules

Percent of revenue, flat bonuses, tiers and splits. Set the rules your shop already uses, per role or per person.

Each tech sees their own pay

Technicians see their own commission on each job as it lands, and where they stand before payday. Only they and your office can see it. Fewer questions, more trust.

Streamlined payroll

Totals roll up into one review. Resolve what's flagged, approve, and payday is ready without re-keying a number.

Behind every job

Extra hands for the front office and the back.

An AI teammate that works from the same record, so it already knows every customer, job and invoice. Nothing to connect, nothing to copy across.

In development

AI front office

Answers calls and texts, books jobs, confirms tomorrow’s visits and follows up on open estimates.

In development

AI back office

Chases unpaid invoices, keeps the price book current and handles plan renewals and rebate paperwork.

Performance pay

Commissions and bonuses calculate from every paid job, and techs see their pay as it lands.

An Assistant and automations

Ask it to book a job or explain a paycheck. Or set it once: when a job is paid, ask for a review.

Coming soon

Let Lever run the whole loop.

We’re opening early access to a small group of home service businesses. Join the waitlist and we’ll reach out.